Having a website is crucial for any online business since that is the first thing that customers visit in order to see what you have to offer.
It’s a very important part of your business, therefore having a bad website can really cost you sales, ruin your reputation and turn away customers before you have a chance to prove yourself.
In this post, we’ll discuss the top 6 website design mistakes that you need to look out for:
- Not having a responsive/mobile-friendly site:
More and more people are accessing the internet on their phones, so it’s crucial that your website is easy to use on a mobile device. Make sure to use larger font sizes, finger-friendly buttons, compressed images, autocorrect forms, or even a separate mobile version to ensure that your site is mobile-friendly.
- Slow loading speed:
In today’s fast-paced world, speed is everything. If your website takes too long to load, nearly half of consumers will bounce, increasing your site’s bounce rate and hurting your search engine rankings. To improve your loading speed, eliminate auto play videos and pop-ups, optimize image sizes, enable compression and browser caching, and get rid of unnecessary plugins.
- Walls of text:
Nobody wants to feel like they’re back in English class when they’re browsing the internet. Avoid walls of text and use plenty of white space, images, bullet points, and headings to break up your content and make it more visually appealing and easy to read.
- Broken links:
Broken links are frustrating for visitors and can also hurt your search engine rankings. Make sure to regularly check your external links to ensure that they’re still working.
- A lack of proper organization:
Your website should be easy to navigate and should have a clear hierarchy of information. Use a menu with clickable links on every internal page, organize your blog posts, make images clickable, and feature your top products or services on the homepage. By making it easy for visitors to find what they need, you’ll increase the chances of them taking action on your site.
- A failure to optimize for SEO:
Poor web design and a lack of SEO optimization can turn potential customers away before they even get to your site. Make sure to include keywords, internal links, headings/subheadings, and regularly update your website through new blog posts to boost your SEO score. Remember, a good website can make customers return to you for more. By avoiding these common mistakes, you can ensure that you give your customers a good user experience and an effective representation of your business.
